Tracey Ezard is a speaker, author, educator and facilitator; working with leaders to develop and grow their skills. Regularly speaking at conferences and facilitating programs for several different industries, Tracey is focused on helping leaders shake the status quo. With Tracey, I have developed several graphics for her programs and speaking events, however, much like her talks, she has challenged me to explore skills outside of my usual wheelhouse. This is where the animation for The Buzz Academy emerged; an online course that expands on her book, The Buzz. With the COVID-19 lockdown happening just as we begun to discuss the video introduction, it gave me time to teach myself how to animate using Adobe After Effects. What resulted was quite a fun and quirky animation that extends the current identity of The Buzz while introducing newer elements that tie into Tracey’s new identity system.